Danilo x Quince

Danilo Vicioso29 Sept 2026

Live work sample: quince.danilovicioso.com · Let's chat: calendly.com/danilojvicioso

TL;DR

Quince’s whole pitch is a price comparison you can film: a $50 cashmere sweater, and a running ad that says “Their best sale price is still more than ours.” I’d build an organic creator roster that films that comparison daily on small accounts, and hand the hooks that break out to your paid team.

Who I am

Former COO of Tabs. I ran the Tabs creator program: 100M+ organic views a month across TikTok, Instagram and YouTube, not paid impressions. Most videos get a few hundred views and a few break out, so steady volume is the strategy.

17.7M reel8M TikTok6.5M reel

What I built

This package, from outside research only, dated 29 Sept 2026:

Landing page: a creator-traffic page in your colors, with your real products and prices
Ad concepts: 18 statics built on your four running hooks, memes and chat formats included
Growth plan: 17 slides, organic roster feeding paid
Creator engine: hooks to remake, posting order, pay bands, economics, and 7 verified creators under 5,000 followers

What I’d do

Ten small creators posting daily on TikTok and Reels: price test, sale compare, honest review.
A weekly hook list from what breaks out, checked against one claims sheet.
Monday report: posts, median and best views, cost per 1,000 organic views, keep / watch / replace.
Winners go to your ad team as whitelisting candidates.

Month one (proposed)

Week 1	Claims sheet signed off, outreach from the shortlist, test briefs out
Week 2	First 5 creators live, 35 videos
Weeks 3–4	10 creators, ~70 videos a week; first winners to paid
Creator pay	$500–1,500 per creator a month, ~$10K for the roster (proposed)
Gates	Day 45 and day 90, kill-or-keep, set now (proposed)

Let's chat: calendly.com/danilojvicioso/new-meeting-1

100% MONGOLIAN CASHMERE

$50 cashmere.
Let’s see.

The crewneck the creators keep testing. Grade-A Mongolian cashmere, factory-direct, with free shipping and 365-day returns.

SHOP THE $50 CREWNECK WHY IT COSTS LESS

★ 4.8 on quince.com · price as shown 29 Sept 2026

What the videos are about: the tag, the feel, the price.

WHY IT COSTS LESS

No middlemen between the factory and you.

Quince works directly with factories: no sourcing agents, warehousing, wholesaling, distribution or storefront retail. Here’s one item from quince.com/about-us, line by line.

Quince total cost$23.08

QUINCE PRICE$49.90

TRADITIONAL RETAIL$110.00

New this fall

SHOP NEW ARRIVALS

★ {{ p.r }}

The Modern ’90s Fall Edit styled by Jason Bolden

WHAT QUINCE ALREADY SAYS IN ITS ADS

Four lines, running for months. A creator can say each one in her own voice.

Meta Ad Library, active US ads, read 29 Sept 2026. Days = start date to 29 Sept.

100% WASHABLE SILK

Silk you can put in the machine.

The Lace Cami is $65.00 and rated 4.8. The creator version: wash it on camera, show what comes out.

SHOP SILK

HOME

Luxury bedding, no luxury markup.

Bamboo Sheet Set from $100.00. European Linen Duvet Cover Set from $154.00. Stripe Ruffle Linen Pillow Covers from $79.90 for two.

MEN

The same test works on him.

Double-Faced Merino Wool Bomber, $200.00, rated 4.7.

TRAVEL

Expandable Carry-On, $169.90.

A pack-with-me video in one take: what fits, how it rolls, the price on screen.

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ALL YOUR QUESTIONS, ANSWERED

Try the $50 one.
Return it for a year.

Free shipping and easy returns for 365 days, as shown on quince.com.

SHOP CASHMERE

AD CONCEPTS · 18 STATICS

Your four hooks, in a creator’s voice.

What $49.90 pays for{{ c.l }}{{ c.v }}
Total cost$23.08
Traditional retail$110.00

‹ Notesthings i stopped paying full price for☑ cashmere ($50, quince)
☑ silk that goes in the wash
☑ linen sheets
☐ my landlordprices as on quince.com that day

girls 🧶 · Today 9:41 AMwhere is your sweater from it looks so expensivequince lol$50. it’s actual cashmere

ok sending link to everyone

sam@creator

#ad · illustrative

Reply to user8812’s comment{{ a.h }}

$400$250{{ a.tag }} ✓

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Concepts only, not live ads. Any price shown is the price on quince.com that day. Claims come off one approved sheet; no “dupe”, no named-competitor comparison. Photos are Quince’s own product imagery from quince.com.

GROWTH PLAN · QUINCE

Scale spend. Keep the same cost per order.

One number to protect, four ways it breaks, three moves. Built from outside research only: quince.com and the Meta Ad Library, read 29 Sept 2026. Every plan number is labelled proposed.

03 · WHERE QUINCE IS TODAY

A price story that works, told almost only by the brand.

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04 · THE ONE NUMBER

Cost per first order, held flat while spend goes up.

When spend doubles, cost per order usually climbs because the same few ads wear out. The same four messages sit on 17 of the 30 cards I read. The fix is more winning creative, found cheaply in organic before it gets paid money. Target, proposed: $1–2 per 1,000 organic views by day 90, with winners handed to paid.

05 · FOUR WAYS IT BREAKS

Problem, evidence, fix.

Problem	Evidence (read 29 Sept)	Fix	Owner
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06 · MOVE 1

The organic roster finds the hooks. Paid only buys winners.

Ten small creators posting daily test ~300 videos a month (proposed) for ~$10K. Anything that clears 100K organic views goes to your ad team as a Spark or partnership ad.

07 · MOVE 2

Test a creator voice against the brand-made ads.

All 17 Quince cards I read were brand-made; none was a creator partnership. Same hooks, new messenger.

08 · MOVE 3

One claims sheet on every post.

“Up to 80% less” and “50–80% less than traditional retail” only as your ads word them
No “dupe”, no named-brand comparison (Williams-Sonoma suit, Nov 2025)
Prices only as on quince.com that day; returns as “free returns for 365 days”
#ad or paid-partnership label on every paid post

09 · THE CALENDAR IS THE BRIEF

Their sale week is your best week.

Two running ads already say “even during their biggest sale.” Each season gets a hook set 3 weeks ahead (proposed): coats by Oct 15, Black Friday sale-compare by Nov 1, gifting by Nov 20, January basics by Dec 15.

10 · HOW A HOOK EARNS PAID MONEY

Three gates, written before spend. Proposed.

GATE 1 · ORGANIC100K viewson one post, or 3 of 10 accounts beating their median by 5×

GATE 2 · PAID TEST$500 per hook5 days at $100/day; keep if cost per order is within 20% of your best current ad

GATE 3 · SCALE+20% a weekbudget steps while cost per order holds; pull back if it rises 15%+

11 · THE SPEND PLAN

The first 90 days of new money. Proposed.

	Month 1	Month 2	Month 3
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Your current paid budget is yours to fill in on day one.

12 · THE CEILING

Five assumed lines, labelled as assumed.

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At these assumptions, $12 per 1,000 impressions × 1% click-through × 3% conversion = $40 per first order against a $49.90 sweater. Every point of click-through a creator hook adds is worth more than any bid change. Replace each line with your numbers in week 1.

CPM $18 → $60 per first order

CPM $8 → $26.67 per first order

Click-through 1.5% → $26.67 per first order

Conversion 4% → $30 per first order

Where the next $100K goes: at $40 per first order that’s ~2.5K new customers. A creator hook that lifts click-through from 1% to 1.5% makes it ~3.75K. All assumed, proposed.

13 · WHAT GETS MEASURED

Six numbers, every Monday.

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Tracking I’d spec and work through with your team. That part isn’t me.

14 · WEEK BY WEEK

The first six weeks. Proposed.

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15 · GATES

Written before spend, so stopping isn’t a negotiation.

DAY 45$5 per 1,000 viewsorganic, or the program stops.

DAY 60$3 + one 100K videoor the roster is cut to the top half.

DAY 90$1–2 per 1,000with monthly winners in paid, or it ends.

16 · WHAT THIS COVERS

In scope

Creator roster, briefs, claims sheet, #ad on every paid post
Hook library and weekly winners to paid
Monday report and the three gates

AND THE RISKS

Named up front

Only 30 Ad Library cards read; your full ad set may already include creator ads
Your existing affiliate creators may overlap the shortlist: checked at vetting
Economics at this spend don’t hit $1 per 1,000 yet; the trial month decides

Week one is where it starts.

Claims sheet, outreach to the first ten creators, test briefs. Five creators live in week two, about $3K in retainers that month (proposed).

Let's chat

CREATOR ENGINE · QUINCE

Ten creators.
Posting every day.

Small TikTok and Reels accounts reading the tag, washing the silk and reviewing it a month later. Organic first; the winners go to your ad team.

The whole program on one table

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Every figure here is proposed, not Quince data.

I have built this engine before

As COO of Tabs I ran the creator program: 100M+ organic views a month across TikTok, Instagram and YouTube, not paid impressions. Most videos got a few hundred views; a few broke out.

17.7M reel8M TikTok6.5M reel100M+ views / month

What the content actually looked like

Proof accounts: @naomixtabs and @tabs.monica. For Quince the format stays; the content changes.

What makes a creator program perform

7 / weekVolume beats polish. Breakouts are a numbers game.

Under 5KSmall accounts, cheap retainers; the algorithm still tests every post.

1.5–2.5sThe hook lands before the thumb moves. Product second.

One sheetEvery claim off one approved sheet. #ad on every paid post.

What a roster actually ships

Quince’s proof is visual and comparative: a real price next to a real fabric. That’s a phone-shot format.

HOOK A · THE PRICE TEST“$50 cashmere. Let’s see.”Opens the bag, feels the knit, wears it, price on screen.

HOOK B · THE HONEST REVIEW“My honest Quince review, one month later.”One thing that surprised her, good or bad.

Quince’s own video ads today: mirror try-ons with the factory-direct explainer. The 232-day one proves the format; the roster makes 70 a week.

Eight videos we’d remake

Real running Quince ads whose copy hook remakes as a phone-shot creator video. Days as of 29 Sept. None verified as UGC;

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{{ v.hook }}Ours: {{ v.ours }}

The part that makes this hard, handled first

Your ads say “up to 80% less” and “50–80% less than traditional retail”; there are third-party disputes over “dupe” claims (Williams-Sonoma, Nov 2025, outcome not read). Creators never compare to a named brand or say “dupe” unless the sheet allows it.

Brief→Creator films→Review in 24h→Post

@creatorPaid partnership with Quince

#ad Mongolian cashmere crewneck, $50 (price on quince.com today). Free returns for 365 days.

✓ price matches site✓ no named-competitor comparison✓ no “dupe”✓ returns quoted as the site shows

Illustrative mockup, not a real post. Not legal advice.

How we find and test them

1 · Your own programsRefer & Earn and the affiliate creators your team already onboards.

2 · UGC marketplacesFor creators under 5K, fashion and home.

3 · TikTok topic pages“quince haul clothing”, “quince sweater honest review”, “quince cashmere sweaterdress review”.

4 · Your buyersReviewers already writing about fit and fabric: the warmest pool.

Portfolio→Claims test→Trial month→Score→Retainer

Seven creators we’d recruit first

7 verified under 5,000 followers (live TikTok profiles, 29 Sept 2026), found on TikTok’s own Quince topic pages; videos not opened yet. Excluded: @BellabooLove107 (3.5K, 0 videos), @unslicedtoast (9 followers).

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The model in one screen. Proposed.

Band	Retainer / month	Videos / week	Cap incl. bonus
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Roster rules: 50%+ US; +1 US and +1 international added monthly. A month-one mix: 5 US standard × $550 + 3 US premium × $1,000 + 2 international × $500 = $6.75K before bonuses.

Upside only where it earns it

UNDER 100K VIEWS$0The retainer covers it.

100K VIEWS+$50Flat, once.

1M VIEWSTo the capTop-up to $1,500 / $1,000 for the band.

One bonus per creator per month, per video not cumulative, organic views only, none on a claims-sheet violation. Proposed.

Will it pay back?

Target: $1 per 1,000 organic views. Inputs start at the illustrative case (not Quince data): 10 creators × $1,000 = $10K, ~300 videos. Median 1.5K views, 5% break out to 40K, 0.7% go viral to 300K: ~1.6M views, about $6.10 per 1,000. Not at target. Move the inputs.

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We start with ten

Days 1–2Warm-up: follow ~30 category accounts, scroll 24–48h before posting.

Month 1Recruit and trial, $15K max. Same video on 10 accounts; if 3 break out, it works.

Month 2Produce and learn. Score creators, whitelist winners into paid.

Month 3Keep winners, replace weak slots. +2 creators a week.

Day 90Decision gate: $1–2 per 1,000 views, or it ends.

What you get every Monday

D#quince-creatorsMonday 9:00 · Illustrative mockup. Numbers are not real Quince data.

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